DBS

→ The Funny in Money

Money is a touchy topic in Asia, but everyone's jumping on the cashless bandwagon. So, we decided to add a dash of humor to the mix with a live comedy show that tackled every money-related quirk and left no bill unpaid. Yup, Singapore's biggest bank pulled off a sold-out comedy gig – who saw that coming?

Introducing "The Funny In Money," our year-long campaign that flipped the script on consumer banking in Singapore. Teaming up with three of the city's top comedians – Hossan Leong, Pam Oei, and Fakkah Fuzz – we injected a hefty dose of laughter into the money talk.

And you know what? "The Funny In Money" reached a whopping 5 million folks, sparked a 100% boost in conversations about DBS PayLah and cashless/mobile payments, and more than doubled app downloads in 2017. No kidding – we took money talk to a whole new level! 😂💰

Daphne see ☺︎
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