Mizkan

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Mizkan, well-known for its role in Japanese households, came to us with an exciting challenge: to modernize their brand by reaching out to Gen Z through a virtual influencer campaign. With more single-person households in Japan than ever before—38% of homes—it was clear we needed to redefine what 'family' means in today's world.

To reflect these changing times, Mizkan wanted to celebrate all kinds of families and the connections made over meals. Our idea? Emphasize that no matter who you are, 'kazoku is kazoku.' We introduced the "Taste Buds," a diverse group of five strangers living together in a modern Japanese kitchen. Each had their own tastes and quirks but had to work together to keep things cooking smoothly.

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Daphne see ☺︎
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