Prime Video
→ @primevideosg
Here's the scoop – we broke down our audience by what they're into example – anime enthusiasts, K-drama fanatics, and Bollywood addicts. We then matched these interests with our catalog, throwing in an Always-On strategy. Translation? We kept the content flowing, always fresh, and totally community-driven.
Imagine this: special content for each type of fan, giving them a taste of the awesome titles in our catalog. We even teamed up with influencers vibing with different subcultures, like Cosplayers and furry Petfluencers, to really vibe with the crowd.