It's Absolutly Okay — Daphne See

#04 Young Glory Brief

→ It’s Absolutly Okay

Absolut, one of the leading alcohol brands in the world, had this wild idea. They wanted to change the game – get folks to ditch the drink and start talking when faced with a problem.

We noticed people usually drown their sorrows alone because, let's face it, it's just easier. Opening up and talking about your stuff can be tough (and pretty awkward).

Our goal? Make talking about vulnerabilities cool. We wanted to make it normal to admit you're not okay, especially in the midst of today's crazy world.

Daphne see ☺︎
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